Johanne Stenstrup kommt aus Kopenhagen und bloggt seit 2014 über nachhaltige und faire Mode. Auf ihrem Blog “Bedre Mode” (dt. bessere Mode) gibt sie Tipps, wie man verantwortungsvoll shoppen kann, klärt über Materialien und Textilpflege auf und teilt ihre Outfits. Johanne schreibt neben ihrem Blog außerdem gerade ihre Bachelorarbeit in Fashion Management. Wir haben mit Johanne im Interview über ihren Blog, dänische Mode und Nachhaltigkeit gesprochen.
You started your blog in 2014. What was the reason to start?
I started my blog in 2014, when I was a fashion student and discovered all the “bad” things about the fashion industry. I had started to shop differently and my girlfriends all wanted to know where they could do the same. So I started the blog to become a shopping guide, but it has become so much more.
What do you want to achieve with your blog?
I want people to shop better – and to see how fun and easy it can be. I know it’s not truly easy, but I want to help make it more easy to shop your values. Also I hope to one day be able to compete with conventional fashion blogs – in terms of photos, consistency and cool-ness. That would be nice for Sustainable fashion.
Why do you focus on sustainability?
Because I knew that if I wanted to be in fashion, I had to work with the better side of it. Water pollution and bad working conditions were two things I had learned were not okay – from my mother who was very active within nature preservation and from my days in the student council working for better student rights.
Do you have any tips on how to become more sustainable?
You have to start with what you love. I loved clothes, so I started there. But it might be something completely different for you. I would never judge where people start their sustainability journey – I don’t even think we will all end up the same place.
Some people get really engaged with fighting micro plastic and they start knitting dish-cloths… That’s awesome, but not me. Just never stop with one thing; once something feel like a habit, pick up a new green habit.
Do you have any tips on how to shop more sustainable?
I have a shopping guide with awesome brands: http://bedremode.nu/sustainable-shopping-links/
Another tip is to use the high street for ecofriendly basics. I know this is a big discussion within the eco-community, but if money is tight, and you don’t have time for webshoppping, many high street shops have great organic jeans, tops and shirts.
What are your favourite (Danish) fair/sustainable fashion brands?
I love Skall Studio run by two Danish sisters. Their style is so close to mine. And Aiayu – a knitwear company who makes beautiful sweaters from something as unexpected as Lama wool. I was so lucky to intern here during the summer.
Is there a fashion norm in Copenhagen/Denmark?
Yes – black, dark and neutral. Especially in winter, it is common to see a completely dark crowd – the lightest thing is people’s hair, all coats, hats and gloves are black.
What is your favourite piece in your wardrobe?
My light blue shirts. I have so many, and love every one of them.